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Are Your Sales and Marketing Aligned? By Colly Graham, www.salesxcellence.co.uk How many businesses have their sales and marketing aligned? Are your sales and marketing aligned? A hundred years ago the term marketing was unfamiliar. Sales were the only game in town and it incorporated everything we now call marketing. The Chartered Institute of Marketing was originally […]
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What is the Future of Training? “Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” Peter Drucker In the film Glengarry Glen Ross, Alec Baldwin epitomises the style of sales training that has been around for many years. Research does […]
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Sales Strategy Blog Vision without execution is hallucination – Thomas Edison Learn in this sales strategy blog how Sales Managers are prone to ask two questions of their sales team:- How much? and By when? I have jokingly made the remark in the past that is all that a sales manager needs to manage his […]
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Sales Coaching for Sales Success Sales Coaching, Sales Success,Sales Leadership, Sales Training Sales coaching for sales success is widely recognised as a high yielding activity producing sales results, however in most companies it lacks strategy and best practice. Sales coaching is essential in supporting the behavioral change needed within the sales team. Many sales leaders […]
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Don’t Sell the Benefits What, Colly, have you gone mad? What do you mean don’t sell the benefits? Sell Value! What is value! The regard that something is held to deserve; the importance, worth, or usefulness of something. Principles or standards of behaviour; one’s judgement of what is important in life. Estimate the monetary worth […]
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