Colly Graham – International Sales Training Consultant
CEO of Graham Associates and salesxcellence

salesxcellence was formed by Colly Graham in 1996 who has over forty years’ experience in telephone, field sales and sales management. Colly is recognized as an international sales trainer who achieves excellent results. salesxcellence has trained and consulted with over one thousand companies since the formation of the company, assisting companies to raise the level of their game. Colly has delivered training worldwide in Malaysia, Bangkok, Singapore, Dubai, Barcelona, and UK.

After graduating from college, Colly entered the field of accountancy however after five years decided to change his career direction to a career in sales. First working for a Fortune 500 company in fast moving consumer goods, his career progressed from selling capital equipment, financial services to internet services, with a wide management experience in both telephone and field sales, concentrating on the recruitment, training and development of salespeople, in this role he gained experience in designing and building a number of successful sales teams.

Colly brings some forty plus years of practical experience of selling, his ability to empathize with salespeople and establish immediate rapport and credibility as a trainer, yet his training is state of the art as Colly keeps abreast in the latest trends in marketing and selling. A Master Practitioner of NLP Colly trained with Richard Bandler in 1998.

In 2014 Colly Graham was recognized by The Institute of Sales & Marketing Management, The British Excellence in Sales & Marketing Awards (BESMA) has been in the top eight sales trainers in the UK.


  • Sales Process Consultant
  • Business Coaching Skills
  • Strategic and business planning
  • Sales Leadership Development
  • Sales Strategy
  • Sales Process Management
  • Sales Skills Mentoring and Training
  • Telephone Sales Skills Mentoring
  • Networking



  • Professional Diploma in Management (Bristol University)
  • Fellow of the Institute of Sales and Marketing
  • Fellow of Sales Institute of Ireland
  • Master Practitioner NLP
  • 40 Years experience in selling and sales management 

Effective trainer with focus on improving sales performance through development and training


Colly is a volunteer mentor with the Prince’s Trust

princes-trust  Ian Jeffers Regional Director of The Prince’s Trust recently said this of Colly:-
   “Colly brings energy, passion, and fun to any gathering. To see how Colly can light up a room of young people or supporters who are trying to raise money for us is a privilege. We are a much-improved organization thanks to his input.”