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Tag Archives: Sales Training Effectiveness

30 Jun

Managing Your Key Accounts – Key Account Management – Sales Training

Are You Managing Your Key Accounts – Sales Training By Colly Graham of salesxcellence www.salesxcellence.co.uk “Key Account Management is the process of maximising the return on your investment in a customer by defining and actioning appropriate plans that will enable you to build on the present, to manage the future” (Peter Cheverton) Download Key Accounts Whitepaper […]

13 Jun

Understanding Your Value Proposition

by colly | in business | 0 comments

“Understanding Your Value Proposition” Sell value, don’t sell the benefits was the theme of my last post. We need to understand the value we add to our customers. noun the regard that something is held to deserve; the importance, worth, or usefulness of something. The worth of something compared to the price paid or asked for […]

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