What is the Future of Training?
“Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” Peter Drucker
In the film Glengarry Glen Ross, Alec Baldwin epitomises the style of sales training that has been around for many years.
Research does show that there is a positive relationship between the sales training investment and sales performance, studies have shown that improvements may occur in some situations. However, the bad news is that results taper off quickly, and very often, the value of the sales training is lost due to salespeople returning to the previous level of performance.
Why does this happen and is there an answer?
Sales training fails for a number of reasons, the two main reasons are:
1. Training Fails to Engage the Salespeople
Salespeople view the method of delivery of the sales training as boring, they may find a generic sales training workshop is not relevant to their needs.
They view the sales training as a waste time and the sales trainer or instructor lacks real selling experience.
2. Failure to Reinforce Training
Companies engage sales training companies to deliver a two- or three-day workshop in which salespeople are expected to learn and practice new sales skills. The problem with this methodology is that the sales training skills taught are forgotten within two to three weeks. 80% of learning is forgotten within thirty days if not reinforced.
How can we combat this dilemma in the future?
Companies engage sales training companies to deliver a two- or three-day workshop in which salespeople are expected to learn and practice new sales skills. The problem with this methodology is that the sales training skills taught are forgotten within two to three weeks. 80% of learning is forgotten within thirty days
The Internet provides the perfect opportunity to provide engaging sales training which can be continually reinforced. Research demonstrates that since the advent of the Web, the way people gather information has changed plus attention spans are decreasing. The risk of boring learners with long classroom sales training workshops and presenting more information that can be retained at once has determined the answer lies in microlearning.
Online Sales Training has a number of advantages;_
It Increases Sales Effectiveness
Sales skills and personal development training solutions enhance the sales effectiveness of your salespeople at every stage of their sales career. Sales techniques and sales skills are essential to achieving successful sales and will a result in a breakthrough to your company’s sales targets.
Produce Outstanding Results
Online Sales Academy is one of the best ways to make sure that sales skills are effective and produce outstanding results. Follow-through naturally becomes part of the sales process. A recent survey found that 80% of classroom-based learning is lost after 30 days.
Plus the Good News is Save on Training Costs
People no longer need to leave their place of work for training, avoiding travel, trainer, venue, accommodation and material costs.
Salespeople have access to real-time, reliable, evidence-based, practical and useful sales skills and techniques that grow sales.
Then along comes online-sales-academy.com
Now have a look at what a sales training will look like in the future click here