Key Accounts White Paper



Key Account Management is one of the best ways to ensure repeat purchases, additional purchases and referral to other prospective customers like themselves.

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“Account Management is the process of maximising the return on your investment in a customer by defining and actioning appropriate plans that will enable you to build on the present, to manage the future” Peter Chevron

  • Develop a strategic approach to account management and customer relationships
  • Learning how to implement profitable long-term account plans
  • Gaining a better understanding of your customers’ needs and expectations
  • Enhancing your ability to influence, persuade, negotiate with key decision makers
  • Build stronger value-added customer relationships
  • Creating support processes that fulfill customer expectations 
  • Increasing account revenue and profitability

Key Accounts Management Masterclass