Mapping the Sales Process White Paper


A sales process is simply a series of customer-focused steps that enables the sales person to substantively increase win rates, build customer retention, and increase revenue production. The five steps in the Customer Buying Process consists of several key activities and has a predictable, measurable outcome.

  • Identify and qualify leads
  • Understand the Sales Process v Buying Process
  • Find more opportunities for repeat business
  • Position the unique value that your company can deliver versus the competition
  • Discover your customer’s “Conditions of Satisfaction”
  • Negotiate and Close more sales
  • Build stronger relationships with customers

Sales Accelerator Programme