Salesxcellence Insights — Articles, Ideas And Frameworks
Insights. Articles. Ideas That Change How You Sell.
Practical insight on neuroscience-based selling, Winning Mindset, AI in sales, prospecting, and sales leadership from Colly Graham — BESMA Top 8 UK Sales Trainer.
Brain-Based Selling
Why Logic Alone Never Closes a Sale
Every buyer tells you they make rational decisions. Neuroscience tells a different story. Understanding the triune brain model is the single most important insight in modern consultative selling.
Latest Articles and Insights
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Most Read
01
Brain-Based Selling
Why Logic Alone Never Closes a Deal — The Triune Brain and the Science of Buying
7 min read
02
Prospecting and Pipeline
The BRAIN Question Framework: The Discovery Model That Eliminates Wasted Sales Conversations
03
AI in Sales
The Last Mile Problem: Where AI Stops and the Human Salesperson Begins
8 min read
04
Winning Mindset
The Five Beliefs That Separate Consistent Performers from Occasional Winners
7 min read
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