Key Account Management is one of the best ways to ensure repeat purchases, additional purchases and referral to other prospective customers like themselves.

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“Account Management is the process of maximising the return on your investment in a customer by defining and actioning appropriate plans that will enable you to build on the present, to manage the future” Peter Chevron

• Develop a strategic approach to account management and customer relationships
• Learning how to implement profitable long-term account plans
• Gaining a better understanding of your customers’ needs and expectations
• Enhancing your ability to influence, persuade, negotiate with key decision makers
• Build stronger value-added customer relationships
• Creating support processes that fulfill customer expectations 
• Increasing account revenue and profitability

Key Accounts Management Masterclass